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  • Maximizing Value in Survey Development

    Survey Fatigue : When respondents become disinterested in completing a survey.

    • Providing feedback is an investment of time and effort on the part of the respondent.
    • This feedback implies that the respondent cares enough about the organization to help it get better.
    • The findings from the Qualtrics study are that respondents do not think it is worth it to make an investment that improvement.

    Effects of Survey Fatigue: Declining Feedback 

    Has fallen to a new low across industries.

    • An 8% drop over the last 4 years.
    • Stakeholders stay silent about experiences (good/bad)
    • Leaves the leadership without the insights from stakeholders to navigate decision.
    • A 2021-2024 study conducted by Qualtrics, indicates that less that 3% of stakeholders send feedback.
    • Those 55 and older are more likely to not provide feedback at all.

    Action Steps

    • Communicate the purpose of the survey and the impact of the response of the survey in topic of interest.   
    • Focus on topics that are narrow in scope, on topics that have possibility for actionable implementation.
    • Provide a receipt of feedback notification and Follow up to ensure that the respondent is aware that they were heard, and that there were actions taken based on that feedback.
    • Address the erosion of public trust in surveys with a more holistic approach to address respondent(structured/unstructured/solicited/unsolicited)

    Resources:

    How Survey Fatigue Kills Response Rates – Opinion

    Employee survey fatigue - Qualtrics

    VoC: Customer Feedback Power in Prioritizing Work | Scaled Agile

    Closing the Loop: The Complete Guide To Voice Of The Customer (VoC) - The CX Lead

    Employee survey fatigue - Qualtrics

    What is Voice of the Customer? A Guide to VOC Strategy | TechTarget

    Adams, Meredith, Umbach, Paul () Nonresponse and Online Student Evaluations of Teaching: Understanding the Influence of Salience, Fatigue, and Academic Environments, Research in Higher Education