Survey Fatigue : When respondents become disinterested in completing a survey.

• Providing feedback is an investment of time and effort on the part of the respondent.
• This feedback implies that the respondent cares enough about the organization to help it get better.
• The findings from the Qualtrics study are that respondents do not think it is worth it to make an investment that improvement.

Effects of Survey Fatigue: Declining Feedback 

• An 8% drop over the last 4 years.
• Stakeholders stay silent about experiences (good/bad)
• Leaves the leadership without the insights from stakeholders to navigate decision.
• A 2021-2024 study conducted by Qualtrics, indicates that less that 3% of stakeholders send feedback.
• Those 55 and older are more likely to not provide feedback at all.

Action Steps

• Communicate the purpose of the survey and the impact of the response of the survey in topic of interest.   
• Focus on topics that are narrow in scope, on topics that have possibility for actionable implementation.
• Provide a receipt of feedback notification and Follow up to ensure that the respondent is aware that they were heard, and that there were actions taken based on that feedback.
• Address the erosion of public trust in surveys with a more holistic approach to address respondent(structured/unstructured/solicited/unsolicited)

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