Communication Style Guide
The North East ISD Communications Style Guide serves as the central resource for District branding, writing standards, communication templates, and creative assets. Designed to support campuses and departments, it provides the guidance and tools needed to create consistent, professional, and accessible communications that reflect the North East ISD brand.
Whether you're writing a news story, designing a flyer, preparing a presentation, or creating digital content, this guide brings together the standards and resources needed to communicate with confidence.
What You'll Find
- Brand Standards, including District, Marketing, and Vision identities
- Writing Standards and editorial guidance
- Official logos, colors, and typography
- Office document and presentation templates
- Canva resources and brand assets
- Photography guidance
- Communications Toolkit and downloadable resources
The guide is maintained by the Communications Department and will be updated periodically as District standards evolve and new resources become available. To ensure you're always using the latest guidance and assets, refer to this page rather than previously downloaded files.
Questions, suggestions, or requests for additional resources may be directed to the Communications Department at 407-0040 or news@neisd.net.
Guidelines and Tips
Events & Recognition
Celebrate the milestones that make North East ISD special. Learn how to coordinate dedications, ribbon cuttings, recognitions, and other special events with support from the Communications Department.
Dedications, Ribbon Cuttings, & Groundbreakings
Whether you're celebrating a new facility, recognizing a milestone, or hosting a ribbon cutting, the Communications Department is here to help ensure your event is well planned and coordinated.
Before scheduling your event:
- Coordinate with the Superintendent's Office to confirm availability for the Superintendent, Executive Staff, and Board of Trustees.
- Contact the Communications Department early in the planning process so we can assist with event coordination, communications support, and logistics.
- Reserve the District's Ribbon Cutting Kit with Communications, which is available for campus and department events with advance notice.
Early coordination helps ensure key stakeholders are included, communications opportunities are maximized, and the necessary event resources are available.
Writing & Editorial
Create clear, consistent, and professional communications using the District's writing standards. Find guidance on grammar, style, terminology, and editorial best practices for print, web, and digital content.
Brand & Creative Services
Build a consistent and recognizable North East ISD brand. Access brand standards, logos, templates, color palettes, Canva resources, and creative guidance to ensure every communication reflects the District's visual identity.
Office Document Templates
To promote consistency across the District, North East ISD provides standardized Office document templates for official correspondence. These templates include the approved District Identity, typography, and formatting standards, ensuring a professional and unified appearance across all schools and departments.
Rather than creating or redesigning letterhead, memorandums, or other official documents, employees should use the approved templates available through the Communications Toolkit.
Templates are available in both Microsoft Word and Google Docs formats.
District & Campus Logos
The official North East ISD District and campus logos serve as the primary visual identifiers of our schools and organization. Consistent use of these identities strengthens recognition, reinforces the District brand, and ensures a unified visual presence across all communications.
Each North East ISD campus maintains an approved logo system managed by the Communications Department. To preserve the integrity of the District's brand architecture:
- Official logo artwork should be used as provided.
- Logos may not be modified, recreated, or combined with other graphics without approval from Executive Staff and the Communications Department.
- Logos developed for official District or campus use become the property of North East ISD.
Official District and campus logo files are available through the Brand Asset Library. If you need a logo that is not currently available or require assistance selecting the appropriate version, please contact the Communications Department at webmaster@neisd.net.
Photography & Visual Storytelling
Need Photography?
If you need photography support for a significant event, milestone, or story, contact the Communications Department as early as possible. Advance notice helps us coordinate coverage and ensure the appropriate resources are available.
Photography plays an important role in telling the North East ISD story. Strong images help showcase our students, staff, and community while creating meaningful connections with families and stakeholders.
Whenever possible, use high-quality, original photography that captures authentic moments and reflects the District's values.
Image Quality
Use the highest-quality image available for your project.
- Submit original, high-resolution photos whenever possible.
- Avoid blurry, pixelated, or heavily compressed images.
- Download web images only when you have the appropriate rights and permissions to use them.
Tell the Story
The most effective photographs do more than document an event—they communicate a story.
Look for images that:
- Capture authentic interactions and candid moments.
- Show students and staff actively engaged in learning.
- Reflect emotion, connection, and school pride.
- Provide context rather than simply documenting attendance.
Composition
Thoughtful composition helps direct the viewer's attention.
- Fill the frame with your subject.
- Minimize distracting backgrounds.
- Use natural lighting whenever possible.
- Consider different angles to add depth and perspective.
Group Photos
Large group photos have their place, but they shouldn't be the only images captured.
When photographing groups:
- Include candid images in addition to posed photos.
- Consider whether viewers will be able to recognize individuals at the intended publication size.
- Capture details and interactions that help tell the story behind the event.
Cropping
Cropping can strengthen a photo by emphasizing the most important part of the image.
When cropping:
- Maintain sufficient image resolution.
- Avoid cropping in a way that changes the context or meaning of the image.
- Focus attention on the subject without sacrificing image quality.
Best Practices
Strong photography should be:
- Authentic
- Well-lit
- In focus
- High resolution
- Representative of North East ISD
- Respectful of student privacy and applicable permissions