Douglas MacArthur High School
DECA Brochure - 7 Foundations of Marketing

 Distribution

• Explain the relationship between customer service and distribution
• Select distribution channels and channel members

 Financing

• Describe the role of financing in marketing and business endeavors
• Calculate exchange rate
• Use budgets to meet financial needs of a business

 Marketing-Information-Management

• Determine the need for marketing information
• Analyze the environments in which businesses operate
• Demonstrate procedures for gathering marketing information using technology

 Pricing

• Determine pricing objectives, policies, and strategies
• Use technology to assist in setting prices

 Product/Service Management

• Plan a Product/Service Mix
• Analyze Product Liability risk
• Select products/ materials/ services to purchase
• Describe factors used by marketers to position product/services

 Promotion

• Explain the communication process used in promotions
• Write a promotional message that appeals to targeted markets
• Utilize publicity
• Develop a promotional plan

 Selling

• Develop an understanding of customer/clients
• Utilize selling techniques to assist customers in making buying decisions
• Determine/Minimize risk in selling to a customer
• Utilize strategies to build and maintain clientele

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