MacArthur HS San Antonio DECA Marketing Program

What DECA is...and What We Stand For! DECA, An Association of Marketing Students, was founded in 1946 around an ambitious goal: to improve educational and career opportunities in marketing, management, and entrepreneurship for American students. In the years since, DECA has remained on the cutting edge of educational innovation, working with the business partners to integrate academic achievement with vocational and career related skills. With over 160,000 student members and faculty advisors, we function as the companion student organization to over 6, 000 marketing education programs in secondary and post-secondary schools across the United States, its territories and Canada. The principles that serve as the very foundation of DECA have become models for effective educational alternatives. DECA remains committed to the advocacy of marketing education and the growth of business and education partnerships.

Preparing For Jobs In The Marketplace American businesses are working harder than ever to gain a competitive edge in the marketplace. DECA bridges the gap between traditional classroom-based marketing education and the constantly changing demands and challenges of employers. As a result, DECA members enjoy a competitive edge in the job market...and businesses can count on new employees who are knowledgeable, skilled and motivated. DECA students bring key ingredients to the business sector: Basic marketing skills Appreciation of applied learning Integration of vocational and academic skills Development of personal leadership skills Recognition of the opportunity of success Take a look at our full color brochure on the seven foundations of marketing, or view it in text format!



Mac DECA Celebrates DECA Week!!
Thousands of DECA chapters across the country will celebrate DECA Week by promoting the organization and its student successes in their schools and communities during the week of October 10-16. Douglas MacArthur High School’s DECA Chapter is no exception! The goal of MacArthur DECA for 2010-2011 is to integrate DECA’s learning program into the classroom, while promoting applied learning and competitive events opportunities. MacArthur DECA hosted a taco breakfast for prospec-tive members, which helped attain 100% status and enabled Mac DECA to be selected a “Super Star Chapter”. Earlier in the school year, DECA members were encouraged to select underclassmen and invite them to donuts and showed a slide-show of activities and the DECA promotional DVD. The officers also held a chapter-wide “dress for success” day. The chapter officers visited with the local Advisory Board partners and shared information about DECA and its activities. DECA also connected with the San Antonio chamber of commerce organization for industry input for the upcoming Course Fair at MacArthur and to invite prospective judges for DECA District 2 Competition in January. During the sum-mer, Dr. James Todd, Mac DECA Sponsor, created a district-wide Marketing Education brochure. The Marketing Coor-dinators from across District 2 and NEISD will be using this new, full color brochure during Career Night and at Course Fair! Finally, DECA Week is designed to promote DECA activities to student members, collegiate members, and advi-sory members and to encourage creative thinking in Career & Technology Education.
DECA Officers have BIG Plans!
The inaugural meeting for DECA in 2010-2011 was held on September 23, 2010 in Dr. Todd’s classroom, C-337. The election was conducted by Dr. James Todd, coordinator and sponsor. The result of the election is as follows: President, Adeline Cantu; V.P., Alicia Jimenez; Secre-tary, Jenna Newton and Reporter Becca McGuire. The offi-cers discussed plans for the Employer Ap-preciation Luncheon. Dr. Todd sug-gested “The Barn Door” as it has a special meet-ing room, as well as affordable din-ner entrees and Mama’s because we have students working there and we could use the back meeting room for free. Officers, members and Dr. Todd exchanged other ideas. The students would invite their training station supervisor, and would pay for their supervisor’s lunch. The chapter would purchase 5x7 plaques that would be good for the supervisor’s image at work and would also promote MacArthur	Marketing Education and Market-ing Education in NEISD, as well. A speaker would need to be invited. Someone who is known and has a heart for education and marketing would be good. Adeline appointed a committee consisting of Dr. Todd and Jenna Newton, whoworks at Mama’s, to decide on time and place. Dr. Todd would coordi-nate plagues, while Becca was tasked to line up a speaker. The speaker’s lunch would be paid by chapter funds! Fall newsletter is imminent! We need to gather all informa-tion, so the Reporter, Becca McGuire and Dr. Todd can get started on producing the master copy. It was suggested that this edi-tion be in black and white. Color had been discussed previously, but due to the cost of color cartridges, black and white would be the for-mat. Christmas Care at San Anto-nio’s First Baptist Church was dis-cussed. All mem-bers thought that it was a worthwhile project and consensus was to continue our par-ticipation.	There was discussion on having Andrew Monaco, from the San Antonio Spurs, as a speaker. His talk is informative and much, much closer to the TEKS of both Career Prep and Sports & Enter-tainment, so it was decided byAdeline enter-tained a motion to reimburse Dr. Todd for com-petitor room and any other extra-neous expenses at State CDC if we qualify. Mo-tion was seconded by Donny Hammonds and passed unani-mously. We also voted to donate toward a TV for announcements in the cafeteria. Speaking of competition, the officers decided to pull out all stops to maximize our efforts for District 2 DECA Competitive Events. This year the event will be held at Roosevelt on January 19, 2011. We anticipate a good turnout of competitors, as well as some great competition from the other schools in the district, so we better have some practices to pre-pare. Dr. T has lots of experience at district and state, so we’re good
For more information, contact Voice Mail: (210) 650-1100, Ext 370 Fax: (210) 650-1195 E-Mail