marketing
NEISD No. 6591

Course: CAREER CONNECTIONS

Credit: 0.5 
Grade Placement: 9 
Prerequisites: None 
Course Description: 

An activity-based career development course which provides linkages among classroom experiences, community resources and experiences, and career choices to real world outcomes. This course provides opportunities to explore and experience a variety of career options within a specific career concentration while developing employability skills.

MARKETING EDUCATION

NEISD No. 8616

Course: MARKETING YOURSELF

Credit: 0.5 
Grade Placement: 9-12 
Prerequisites: None 
Course Description: 

An introductory course designed as a portfolio-based personal development course for all students. Students will develop a systematic approach for evaluating and seeking career opportunities by discovering how personal qualities relate to successful performance.

NEISD No. 8358

Course: PRINCIPLES OF MARKETING

Credit: 0.5 
Grade Placement: 10-12 
Prerequisites: None 
Course Description: 

A course which introduces students to the field of marketing, the relationships of the
marketing functions, the marketing process of both goods and services, kinds of markets, market identification, product planning, packaging pricing, channels of distribution, market research, promotion and management.

NEISD No. 8359

Course: RETAILING

Credit: 0.5 
Grade Placement: 9-12 
Prerequisites: None 
Course Description: 

A course designed to explore marketing activities performed by businesses that sell goods and services to consumers. The course focuses on the management and operational aspects of a retail business.

NEISD No. 8659-Full Year, 2 periods

Course: SERVICES MARKETING

Credit: 2.0 
Grade Placement: 10-12 
Prerequisites: None 
Course Description: 

A specialized course for students interested in careers that provide services in areas such as accounting, engineering, financial, medical, and technical. Students will focus on the interaction of customer and service provider, service pricing, and other functions specific to services marketing. Topics include intangible service features, emerging technologies affecting services, and service strategies.

NEISD No. 8360

Course: ENTREPRENEURSHIP

Credit: 1.0 
Grade Placement: 11-12 
Prerequisites: None 
Course Description: 

A course designed to provide a foundation to plan, design, and start a profitable business venture. Studies are concerned with the different types of business ownership, the traits of successful entrepreneurs, the steps necessary to develop a business plan, forms, financing, and marketing strategy.



NEISD No.8617 (School Store - 2 periods)

Course: MARKETING DYNAMICS / COOPERATIVE

Credit: 2.0 
Grade Placement: 11-12 
Prerequisites: None 
Course Description: 

An occupationally specific course designed to focus on the study of marketing concepts and principles and their practical applications. Students will gain a working knowledge of the marketing concept and its application. Instruction includes a work-based component.

NEISD No. I - 8361 II - 8366

Course: MARKETING EDUCATION CAREER PREP I, II

Credit: 3.0 
Grade Placement: 11-12 
Prerequisites: 16 years of age, Personal Transportation, and Teacher Approval 

Course Description: An occupationally specific course designed to introduce the basic concepts and skills for marketing careers with emphasis on marketing functions, human relations and personality development, business policies, management principles, communications, free enterprise, computer applications, inventory control, merchandising, and selling. Level II is designed to provide advanced concepts and skills for marketing occupations with emphasis on the total marketing process, sales promotion, buying, management, entrepreneurship, and careers in the field of marketing. This program includes work-based instruction.