information for the community

Reagan school store achieves bronze level

The school-based enterprise (SBE) at Ronald Reagan High School was among just four school-based enterprises in the United States achieving Bronze Level Certification this year.

The student who worked on the certification project was Ariel Woodbury, with the assistance of their advisor, Erica Marshall. The school-based enterprise at Reagan High School has operated for 13 years and is to be commended for earning this recognition.

School-based Enterprises are effective educational tools in helping to prepare students for the transition from school to work or college. For many students, they provide the first work experience; for others, they provide an opportunity to build management, supervision and leadership skills. While some in the education community have only recently discovered the value of school-based enterprises, marketing educators and DECA advisors have used them as a powerful learning lab for more than four decades.

DECA’s School-based Enterprise (SBE) Certification Program was developed to provide recognition for outstanding achievement by school-based enterprises and to motivate SBEs to strive for excellence and growth.

School stores can be certified at three levels: Bronze, Silver or Gold. In order to apply for the certification, SBEs must submit extensive documentation that demonstrates their adherence to various marketing and retail standards. After the documentation is submitted, a review committee evaluates the documentation to determine which level of certification has been achieved.

DECA is a 501(c)(3) not-for-profit student organization preparing its members for careers in marketing, management, finance and hospitality. DECA operates in all 50 states, Puerto Rico, Guam, the Virgin Islands, Canada, Germany and Mexico through charters held by each state’s/province’s department of education. DECA has nearly 200,000 members nationwide.


Students working at Reagan school store.

Posted on Feb. 20, 2013